Podlings are, by definition, not yet fully accepted as part of the Apache Software Foundation. Therefore, they are subject to additional branding constraints, on top of the branding guidelines for top-level projects.
There are three stages in a podling's life-cycle that have an impact on the types of publicity seeking that are permitted. We refer to "publicity seeking" as issuing press releases or otherwise affirmatively seeking publicity (seeding news stories, etc.).
Podling is in proposal/or pre-code-drop process: No publicity seeking is permitted. A podling is not allowed to be called Apache "Podling-Name" name until the podling is officially in Incubation, public mailing lists are announced, and code has been submitted into our repositories.
Podling has been approved for incubation, podling has launched public mailing lists, and podling has dropped code into repository: A podling MUST now be called Apache "Podling-Name" (see Naming below). A podling and affiliated persons can issue press releases that reference the podling, but cannot issue press releases with the specific intent of announcing the Podling. Podling can conduct informal pr activities, such as media outreach, blog publicity, etc. The ASF will not issue any press releases for any podling at this stage. However, the Apache Press Team MUST review any releases by affiliated organizations or groups to ensure they comply with these branding guidelines.
Podling has graduated from the Incubator: The Apache Public Relations Committee is willing to issue formal press releases for all podlings who successfully graduate from the Incubator and are interested in issuing a press release. Or, the ASF may enter into a joint press release with any other affiliated organizations or groups.
After a podling has been approved, the lists are created, and the initial code drop has commenced, the podling MUST be referred to as Apache "Podling-Name" AND mention that the project is under Incubation. Suitable mentions include:
Other references may only be used upon prior approval by the Incubator PMC. These statements only need to be disclosed upon the first reference in a document.
Podling web sites MUST include a clear disclaimer on their website and in all documentation (including releases) stating that they are in incubation. Podlings SHOULD use the following text for all disclaimers (replace the underlined phrases as appropriate):
Apache Podling-Name is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the name of Apache TLP sponsor. Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has yet to be fully endorsed by the ASF.
Podlings wishing to use a different disclaimer message MUST have the disclaimer approved by the Incubator PMC prior to use.
For releases, the text SHOULD be included in a separate DISCLAIMER file stored alongside the NOTICE and LICENSE files.
Podlings websites SHOULD contain the Apache Incubator Project logo as sign of affiliation.
Podlings MUST coordinate with the Apache Public Relations Committee on all publicity activities by a podling.
The open source space can be difficult to negotiate even for experienced professionals. The Apache Public Relations Committee understands this space and it is in the best interests of all that they are consulted.
The Apache Public Relations Committee SHALL affirmatively and publicly respond to any unapproved statements surrounding podlings which are factually incorrect.
The Incubator PMC MAY consider the termination of a project for violation of these branding guidelines.